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Pochet Cachet- The Designer Perfume Bottle
By kenzo.perfumes-mall.com

There are an estimated twenty thousand different perfumes being marketed at any one time, and that means there must be an estimated twenty thousand different perfume bottle designs aimed at attracting the consumer’s eye better than those of their competitors. Perfume bottle making is big business, and the leader in the perfume bottle making industry dating back to the nineteenth century has been Pochet SA of France.

The History Of The Pochet Perfume Bottle

Today Pochet is the perfume bottle provider for such perfume makers as Givenchy, Yves Saint Laurent, Calvin Klein, Coty, Dior, and Kenzo. The company is actually the descendant of two ouch older companies, Verreries du Courval which had originally been the maker of glass windows for the French aristocracy, and Pochet DeRoche, which in the 1830s was one of the leading producers of painted porcelain and glass luxury items in Paris. Pochet DeRoche became the Paris distributor of du Courval windows, and when du Courval entered the perfume bottle market at around that time, a partnership was inevitable.

The very first “designer� perfume was a Guerlain scent commissioned by the Empress Eugenie in 1858, and Geurlain commissioned du Courval to create the first designer perfume bottle for it. The limited edition “Eau de Cologne Imperiale� sent du Courval to the top of the list of perfume bottle makers.

Until the 1930s, when the company changed its name to Pochet and dropped its porcelain business to specialize in the perfume bottle market, it had handcrafted its perfume

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bottles from blow molded glass, and even today some of its limited editions of perfume bottles have hand made elements. But its 21st century state-or-the-art factory has enabled it to keep satisfying a perfume bottle market which requires more and more exotically designed bottles.

Pochet and Lalique

The 1930s brought with them the Great Depression and a serious decline in US perfume sales. For the French perfumers who survived, the machine made perfume bottle was an economic necessity, and perfume bottle makers began to look to Hollywood for inspiration. Lalique, which Pochet would buy some six decades later, came out with a perfume bottle for the 1932 Worth’s classic scent Je Reviens was of dark blue ribbed glass shaped toe resemble a New York City skyscraper, and was packaged in a chrome-finished box.

Lalique is still one of the most respected designers of premier quality perfume bottles, and attempts to imbue each perfume bottle with the feel of the fragrance it contains, because the perfume bottle is the consumer’s introduction to the scent inside, and will often be what draws a customer to purchase it.

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